1 EFFECT OF MODERN MARKET EXISTENCE (MINIMARKET) ON STAPLE FOOD TRADER PERFORMANCE IN TRADITIONAL MARKETS

EFFECT OF MODERN MARKET EXISTENCE (MINIMARKET) ON STAPLE FOOD TRADER PERFORMANCE IN TRADITIONAL MARKETS

Abstract

The aim of this study is to analyse whether there are differences in profitability,

sales turnover, sales value growth, and the achievement of sales targets

between staple food traders which are near and far from minimarket. This study

used primary data through questionnaires and interviews to forty-eight

respondents. From the test results obtained that there are differences in the level of

profitability, sales turnover, sales value growth, profit growth, achievement of

significant sales targets between staple food stores which are near and far from

minimarket.