https://jurnal.feb.unila.ac.id/index.php/jbm <p align="justify"><strong> <img style="float: left; width: 200px; margin-top: 6px; margin-right: 10px; border: 1px solid #184B80;" src="/public/site/images/admin/cover21.png"></strong></p> <p style="text-align: justify; font-family: Helvetica, Courier New, monospace; font-size: 10pt;"><strong>JURNAL BISNIS DAN MANAJEMEN (JBM)</strong> <strong>ISSN 1411-9366, e-ISSN <a href="https://issn.lipi.go.id/terbit/detail/1592019270">2747-0032</a></strong> provides immediate open access to its content in the principle of making research freely available to the public as a support for the greater global exchange of knowledge. JBM is available in both print and online version published by Faculty of Economics and Business, The University of Lampung under Department of Management. JBM is published periodically on January, May, and September. The aims of JBM is to spread widely both empiric studies and conceptual discourses in the field of Management and Business. <strong>JBM&nbsp;accredited </strong><span style="text-decoration: underline;"><strong>SINTA 4 (KEPUTUSAN DIREKTUR PENELITIAN, DAN PENGABDIAN KEPADA MASYARAKAT NOMOR 295/C/C3/KPT/2026 Terhitung Mulai Volume 21 Nomor 1 Tahun 2025 sampai Volume 25 Nomor 2 Tahun 2029)</strong><br>Researches in management and business study are welcome including:</span> <br><strong>Organization</strong>, <strong>Strategic Management,</strong> <strong>Human Resource Management, </strong> <strong>Marketing, </strong> <strong>Finance,</strong> <strong>Entrepreneurship</strong> <strong>JBM</strong> is accepted papers written in both english and Indonesian language. Author(s) is encouraged to declare that submitted paper(s) in JBM is not submitted or published on another journal.</p> en-US <p style="text-align: justify;"><strong>Jurnal Bisnis dan Manajemen (JBM)</strong>&nbsp;allows readers to read, download, copy, distribute, print, search, or link to the full texts of its articles and allow readers to use them for any other lawful purpose. <strong>The journal allows the author(s)</strong> to hold the copyright without restrictions. Finally, the journal allows the author(s) to retain publishing rights without restrictions.</p> <p style="text-align: justify;">Authors are allowed to archive their submitted article in an open access repository, and the final published article in an open access repository with an acknowledgment of its initial publication in this journal</p> [email protected] (Keumala Hayati) [email protected] (Keumala Hayati) Mon, 07 Sep 2026 05:04:17 +0000 OJS 3.1.0.0 http://blogs.law.harvard.edu/tech/rss 60 https://jurnal.feb.unila.ac.id/index.php/jbm/article/view/4765 This study aims to analyze the effect of Cash Ratio, Debt to Asset Ratio, and Total Asset Turnover on Sales Growth of PT Unilever Indonesia Tbk during 2020–2024. The research uses a descriptive quantitative method with secondary data obtained from annual financial reports published by the Indonesia Stock Exchange (IDX). Data were analyzed using multiple linear regression with descriptive classical assumption tests. The results show that Cash Ratio has a positive but insignificant effect, Debt to Asset Ratio has a negative significant effect, and Total Asset Turnover has a positive significant effect on Sales Growth. Simultaneously, these variables significantly affect sales growth with an R² value of 0.86, indicating that 86% of sales growth variation is explained by financial performance. The findings highlight that efficient financial management, especially in asset utilization and debt control, supports Unilever’s marketing strategy and sales improvement Septiana Mar'atus Sholikhah, Kasmi Kasmi ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.feb.unila.ac.id/index.php/jbm/article/view/4765 Mon, 07 Sep 2026 00:00:00 +0000 https://jurnal.feb.unila.ac.id/index.php/jbm/article/view/4828 Penelitian ini bertujuan menganalisis pengaruh work life balance dan employee well-being terhadap kinerja karyawan, baik secara langsung maupun tidak langsung melalui kepuasan kerja sebagai variabel mediasi pada perusahaan manufaktur makanan dan minuman. Penelitian ini dilakukan untuk menjawab inkonsistensi temuan penelitian sebelumnya mengenai peran mediasi kepuasan kerja, khususnya pada sektor manufaktur makanan dan minuman yang memiliki tuntutan kerja tinggi. Penelitian ini menggunakan landasan Job Demands–Resources (JD-R) Theory, Conservation of Resources (COR) Theory, dan Two-Factor Theory. Pendekatan kuantitatif diterapkan melalui survei terhadap 156 karyawan yang dipilih menggunakan teknik sampling jenuh. Data dikumpulkan menggunakan kuesioner skala Likert lima poin dan dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa work life balance, employee well-being, dan kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kepuasan kerja memediasi secara signifikan hubungan antara employee well-being dan kinerja karyawan, tetapi tidak memediasi hubungan antara work life balance dan kinerja karyawan. Temuan ini menunjukkan bahwa employee well-being meningkatkan kinerja secara langsung maupun melalui kepuasan kerja, sedangkan work life balance terutama berpengaruh secara langsung terhadap kinerja karyawan. Lisdianti Lisdianti, Asep Gunawan, Harry Safari Margapradja ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.feb.unila.ac.id/index.php/jbm/article/view/4828 Thu, 10 Sep 2026 01:36:52 +0000 https://jurnal.feb.unila.ac.id/index.php/jbm/article/view/4807 Penelitian ini bertujuan untuk menganalisis pengaruh gaji, pendidikan, dan mental personality soft skill terhadap minat bekerja alumni Program Studi Agribisnis angkatan 2021 di PT Tirta Harapan Kebun Bayu Kidul. Penelitian ini menggunakan pendekatan mixed methods dengan teknik purposive sampling terhadap 33 responden. Pengumpulan data dilakukan melalui kuesioner dan wawancara semi-terstruktur yang dilanjutakan dengan analisis data menggunakan regresi linier berganda yang menghasilkan persamaan: Y=-4,65 + 0,777X1 + (-0,488X2) + 0,705X3 + e serta didukung oleh hasil wawancara. Hasil uji parsial menunjukkan bahwa variabel gaji dan mental personality soft skill berpengaruh positif dan signifikan terhadap minat bekerja alumni, sedangkan pendidikan berpengaruh negatif dan signifikan. Secara simultan ketiga variabel gaji, pendidikan, dan mental personality soft skill berpengaruh signifikan terhadap minat bekerja alumni dengan nilai R2 sebesar 0,934 menunjukkan besarnya pengaruh gaji, pendidikan, dan mental personality soft skill terhadap minat bekerja alumni sebesar 93,4% dan sisanya 6,6% dipengaruhi oleh variabel lainnya yang tidak diteliti dalam penelitian ini yaitu peluang karier, job security, lingkungan kerja, dan pengalaman. Sinta Fauziah, Nanda Rusti, Danang SWPJ Widakdo ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.feb.unila.ac.id/index.php/jbm/article/view/4807 Thu, 10 Sep 2026 01:52:53 +0000 https://jurnal.feb.unila.ac.id/index.php/jbm/article/view/4756 Digital transformation in the banking industry, including Bank Perekonomian Rakyat (BPR) has become a strategic necessity to improve service efficiency and maintain customer loyalty amidst changing consumer behavior. However, digitalization also has the potential to reduce the quality of interpersonal relationship, which has long been a key strength of BPRs. Therefore this study examines how digital transformation and pre-digital relationship quality influence perceived usefulness, perceived interaction loss and customer loyalty. This research uses a quantitative approach with a survey of BPR customers who use digital services. Data are analyzed using SEM-PLS. The result show that digital transformation and pre-digital relationship quality influence perceived usefulness, perceived interaction loss and customer loyalty, although several relationship are not significant. The novelty of this study lies in the integration of digital transformation and relationship quality in the context of rural banks by positioning pred-digital relationship quality as an important factor in explaining the customer loyalty. This study expands the literature on digital transformation in relationship-based financial institutions. The finding suggest that BPR need to focus on increasing the benefits of digital services while maintaining the quality of personal relationships with customers. A hybrid service approach that combines digital technology and interpersonal interaction remains a relevant strategy for sustaining customer loyalty. Rafi Akbar Saputra, Ignatius Hari Santoso ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 https://jurnal.feb.unila.ac.id/index.php/jbm/article/view/4756 Thu, 10 Sep 2026 02:25:38 +0000