Jurnal Bisnis dan Manajemen (JBM)

INNOVATION IN SOCIAL MEDIA STRATEGY: A STUDY OF SMEs IN JEMBER

Milatul Maftah — 2023-09-28

Promotion is the key to spreading information about a business or product. Today, SMEs utilize social media for promotion. Because social media has a wider range, promotion is done by seizing social media to reach a wider market share. This research aims to analyze the utilization of social media as a promotional medium by SMEs in the Jember Regency. The research results show that SMEs utilize social media for promotion, such as Facebook, Whatsapp, Instagram, and Telegram. Each social media is used following the functions and features. Social media Instagram is utilized as a place to upload promotional videos, product photos, posters, booking info, and product reviews. Social Media Facebook is utilized to reach people who are in the community to sell and buy. Social Media WhatsApp and Telegram can be used for two-way communication between SMEs and consumers.

Keywords: social media, Strategy, Small and medium-sized Enterprises

PENERAPAN METODE ANALITYCAL HIERARCHY PROCESS (AHP)DALAM PENGAMBILAN KEPUTUSAN REWARDS KARYAWAN

Bayu Erdian Syah — 2023-09-28

This research aims to formulate a method to help make reward decisions through a UD Restu Bunda MSMEs case study. MSMEs are businesses in the creative economy that can withstand the shocks of uncertain economic conditions. Strong ambition to develop a business backfires because many things are often neglected. The bigger a business is, the more complex the management system is, one of which is rewards management. Rewards are employee appreciation based on criteria. Although no regulations state that business owners are required to provide rewards, giving rewards can also trigger internal conflicts, especially for MSMEs that do not have a structured and rational reward system.

This research used the Analytical Hierarchy Process (AHP), which combines Expert Choice 11 (EC 11) and Microsoft Excel tools. The results of this research are mainly in formula development, where the modification is the discovery of a performance value coefficient that functions to maintain the exchange rate of the performance assessment score against the funds provided. The exchange rate will not change as long as there is no change in the number of employees and funds to prevent cost overruns. Based on simulations conducted at UD Restu Bunda MSMEs, it was found that four important aspects must be given more attention when conducting performance appraisals, namely loyalty, work quality, communication, and discipline.

Keywords: Rewards Management; Rewards; SMEs; Analytic Hierarchy Process, Expert Choice 11

PENGARUH TREN PRODUK, STORE ATMOSPHERE, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI

Muhamad Ardabilly Annaufal — 2023-09-28

This study uses customer satisfaction as the mediating variable to demonstrate how product trends, store ambiance, and word of mouth affect purchasing decisions. One hundred twenty-five participants took part in the study conducted at the Uniqlo Supermall Karawaci Tangerang. Tangerang and involved 125 respondents. The method used was quantitative, with the sampling technique using non-probability sampling with the accidental sampling method. Data analysis employed descriptive statistical techniques and inferential statistics using the structural equation modeling partial least squares (SEM-PLS) analysis tool with the SMART PLS 3.0 program.

Keywords: Product trends, Store atmosphere, Word of Mouth, Satisfaction

PENGARUH RESTAURANT ATMOSPHERE DAN PERCEIVED VALUE TERHADAP CUSTOMER BEHAVIORAL INTENTION PADA RESTO SEAFOOD SITUBONDO

Riski Maimuna — 2023-09-28

The high growth of restaurants has an impact on tight business competition. It gives the Situbondo Seafood restaurant the right marketing strategy and can influence customer behavior intentions. The appearance of a modern restaurant based on customers' wishes and needs impacts customer behavior intentions that can benefit the company. This study aims to analyze the effect of restaurant atmosphere and perceived value on customer behavior intentions and identify the most dominant variable influencing customer behavior intentions in Situbondo Seafood restaurant. This research method uses a quantitative approach with associative techniques. Data collection used a non-probability sampling technique with a purposive sampling sample through a questionnaire filled out by 130 Situbondo Seafood restaurant consumers. The results of the partial test of this study indicate that restaurant atmosphere has a significant positive effect on customer behavioral intention, and perceived value also has a significant positive effect on customer behavioral intention. Meanwhile, simultaneously, the atmosphere of the restaurant and perceived value have a significant positive effect on customer behavioral intention.

Keywords: restaurant atmosphere, perceived value, customer behavioral intention

PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN ISLAMIC ADVERTISING TERHADAP REPUTASI PERUSAHAAN DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING

Selvia Ayu Santika — 2023-09-28

The study aims to identify and analyze the impact of corporate social advertising and Islamic advertising on the company's reputation, with customer satisfaction as a variable of intervening on ASUS laptop users in Salatiga City. This quantitative research uses questionnaires as a preliminary data source. The IBM SPSS 25 statistical analysis tool is used to analyze a sample of 100 respondents. The results of this study indicate that the implementation of corporate social responsibility, Islamic advertising, and customer satisfaction each has a positive and significant effect on company reputation. Corporate social responsibility has a positive and significant effect on customer satisfaction. Islamic advertising has a positive and insignificant effect on customer satisfaction. The customer satisfaction variable can mediate corporate social responsibility's influence on a company's reputation. Meanwhile, customer satisfaction cannot mediate Islamic advertising on a company's reputation.

Keywords: Customer Satisfaction, Corporate Social Responsibility, Islamic Advertising, Company Reputation.